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Posted by Damien Biddulph on Tue 15th Sep 2015

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The price of Apple's new iPhone 6s varies around the 12 countries it is going on sale in on September 25. Find out how they differ here

France is the most expensive place in the world to buy Apple's new iPhone 6s, with consumers paying up to 30 per cent more than those in the US for the entry-level model.
While prices for the latest iPhones have remained the same as last year's models in the US, UK and other countries, the dramatic weakening of the euro in the last 12 months means French and German consumers are both paying €40 (£29) more for the 16GB iPhone 6s than they were for the equivalent iPhone 6 when it went on sale last year.

When international prices are converted into dollars, the UK comes out as the third most expensive place to buy the 16GB iPhone 6s. Its £539 price converts to $832.73, which is $183.73 more than the US price advertised by Apple for an unlocked device.
This picture is complicated slightly by sales taxes. Apple's advertised prices for the UK and several other countries include sales tax, but do not in the US or Canada, where taxes depend on the state or province. New York, for example, takes 8.875 per cent, but in certain states there is no sales tax.
Of course, Apple isn't making 30 per cent more revenue per iPhone in France than in the US, because a lot of the extra price is in taxes.

The strength of the dollar means prices have also risen in Canada and Australia, although Canada is still relatively cheap compared to the rest of the countries that will get the iPhone. Puerto Rico, a US territory that uses the dollar, directs customers to the US Apple Store.

The 6s and 6s Plus go on sale in 12 countries on September 25, with pre-orders opening on Saturday September 12.
The price of the 16GB iPhone 6s Plus tells a similar story. Once again, these are not an exact comparison as the US and some other countries do not include sales taxes.

The prices of the iPhone 6s and 6s Plus in the UK have remained the same as last year despite sterling being a lot weaker against the dollar than this time last year. A year ago, the £539 16GB iPhone 6 cost the equivalent of $875 in the UK, compared to $832 now. Prices in China have also stayed the same despite the yuan's heavy devaluation.
It is perhaps a relief to UK consumers that unlike with France and Germany, the weaker pound has not led Apple to raise prices. And at least the price in dollars has not simply been ported to pounds, as with services like Apple Music and Spotify, which charge $9.99 in the US and £9.99 in the UK.

This doesn't necessarily mean you should buy the iPhone 6s on your next trip to America. Even if you are in a state without sales tax, you'll be expected to pay VAT on it when you arrive back in the UK. Previous iPhone models on sale in the US have also been partially incompatible with all the network frequencies used in the UK.

Source: telegraph.co.uk



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