it Sneak - V3.co.uk - 10th Dec 2013
Facebook has revealed that it has been working on a 'sympathise' button to replace the 'like' function we've all become so familiar with.
During a Q&A session at a Facebook Compassion Research Day, the firm attempted to find out how to better engage users emotionally and increase harmony on the social network between friends who may not be getting along.
For example, one presentation showed how reminding a user how long they've known a friend for and the interests they share reduces the likelihood of them following through with a complaint about a post.
Another, the BBC reports, involves taking into account the mood of a post and to then display a sympathise or like button accordingly. There are, however, no plans to launch this feature at the moment.
It is an interesting idea, although Sneak thinks it would be much better to give users the choice to 'sympathise' with any post. For example, the most common life events for Facebook users this year were new relationships, engagements and marriages. Want to subtly show your disapproval? 'Sympathise' with someone who's got married. Checked in at a bad venue? Sympathise.
Speaking of check-ins, the UK's most popular destination for users tagging themselves is The O2 in London, while the most discussed topic of the year globally was Pope Francis. The royal baby only ranked third, with Facebook users seemingly following the papal story more religiously. Bizarrely, in the UK the royal baby ranked even lower, fourth behind Andy Murray, Margaret Thatcher and the UEFA Champions League final.